Cristiano Ronaldo Lionel Messi, Karim Benzema, Robert Lewandowski, Harry Kane and Marcus Rashford are among the 17 footballers to be included on the prestigious list
Cristiano Ronaldo has been named the most marketable athlete on the planet ahead of fellow footballers Lionel Messi, Alex Morgan and Sam Kerr.
The Portugal international, 37, is widely regarded as one of the greatest footballers of all time after representing the likes of Manchester United, Real Madrid and Juventus. He's lifted seven league titles, five Champions Leagues and Euro 2016 during his career.
One of Ronaldo's greatest strengths is his marketability. The veteran footballer is the most followed individual on Instagram - with only Instagram's official account boasting more followers - and has huge brand deals with the likes Nike, Herbalife, Clear and LiveScore.
SportsPro released their list of the 50 most marketable athletes on Monday morning, with Ronaldo topping the charts. It is the 13th year SportsPro have compiled the list, which helps companies decide on which athlete to hire as the face of their brand.
Ronaldo was named the most marketable athlete after commanding a 'marketability score' of 91.21 out of a possible 100. That puts him 'some distance' ahead of tennis legend Serena Williams in second and seven-time F1 world champion Lewis Hamilton in third.
The 2022 list is the most gender-diverse to date, with 22 women on the list. There are also four women in the top 10 and eight in the top 15. The rise of women's football is said to a 'defining factor' in this, as Morgan and Kerr rank in eighth and ninth respectively.
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